YORAM BEHIRI

TREASURER

Yoram Behiri serves as Chairman, President & CEO of Tnuva USA, Inc. (Tnuva is the leading food corporation in Israel). In 2004, Mr. Behiri was chosen by Tnuva to establish its US operations. He founded Tnuva USA in North America, and has since then succeeded in leading the company to growth in sales and profit and introducing Tnuva products to new channels in the both the Kosher market as well as the mainstream food retail chains.

Prior to his position in Tnuva USA, Mr. Behiri was a Business Manager in Tnuva’s Dairy Division. Mr. Behiri managed leading brands ($200M), and was in charge of the brand development process from the initial vision phase through to the final brand.

Prior to working for Tnuva, Mr. Behiri was the National Sales Manager and Trade Marketing Manager for Wrigley Israel LTD., and was part of the team that turned their brand into the # 1 category leader in Israel.

Mr. Behiri holds an M.A in Business Management, specializing in Marketing and a B.A. in Business Management from Derby University. Mr. Behiri (Captain) served in the IDF as well as in the Israeli police before crossing over to the entrepreneurial and business world.

For the past 14 years, Mr. Behiri resides with his family in Summit NJ.